Digital marketers are often proud to have never completed a formal marketing degree, since as they put it, this gives them an edge over traditional marketers who are stuck in the era of Seinfeld and 30 second TV spots. But it turns out digital marketers may be able to use a little formal training after all, because many have fallen into the trap of thinking ‘likes’ equals engagement, and a fast publishing tempo equals effectiveness. After all, how many times have you heard, “look how many likes or shares my last article received!” To which an appropriate response could be, “So what!”
For small businesses to dominate the competition and win the search engine war, they must focus on optimizing key website ranking factors such as site structure, page content, links, keywords and meta tags. Ignore these things and you risk getting lost in cyberspace! For this reason, there is a big rush for many SMBs to acquire an expert SEO consultant.
For digital marketers the news that Instagram recently released a new product called Instagram Stories should be well known by now. And like you, I thought, “If this is my business, I better learn what this product is.” But as I dove into Stories I discovered that there is a bigger “story” here so let’s take a look.